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From the Twitterverse: Gamers Hate On Xbox One
ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment console. This is not your daddy’s gaming system: The Xbox One enables users to instantly switch between games, movies, music,...
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Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership
ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing the Xbox One, we posted the results of a Synthesio study that showed the strong social buzz the announcement had engendered....
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Watch It Live: Streaming Coverage from Apple WWDC 2013
ADOTAS — Apple’s 2013 Worldwide Developers Conference (WWDC) begins today. Plans call for the keynote address to be streamed live at 10 a.m. PT/1 p.m. ET. Apple has also pledged to post session videos...
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Online Video Advertising: Tips For More Effective Targeting & Measurement
ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off...
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Rhythm NewMedia Debuts Dynamic Live Streaming Video Ad Technology
NEW YORK, October 17, 2013 (ADOTAS) —Today, Rhythm NewMedia announced the launch of LivePods, its live streaming video advertising technology. LivePods delivers an automated, scalable, high-quality...
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5 Successful Marketing Methods in the New Age of Digital Consumption
ADOTAS – There are now more places than ever before not just any eyeballs, but the right eyeballs. Clicks are now but one type of measurement at our disposal. Nielsen ratings are passé due to DVRs, web...
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Olympics, I Love You, But Your Online Experience Was Bringing Me Down
ADOTAS – I’m a huge fan of live sports in general, but the drama and excitement of the Olympics takes it to another level altogether. Every two years I’m delighted by the privilege to spend two weeks...
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LiveRail Leverages Highwinds CDN for Video Ad Streaming
SAN FRANCISCO, March 26, 2014 (GLOBE NEWSWIRE) — Highwinds(R) today announced that it has become the exclusive CDN (content delivery network) provider for LiveRail, the leading video monetization...
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Vans Warped Tour Rocks Sponsor Content, Social Media, Streaming Video
ADOTAS – It’s time to make some noise: The Vans Warped Tour is back for its 20th anniversary, bringing together bands, fans and brands for a rockin’ good time. After kicking off in L.A., the tour is...
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As TV Audiences Decline, What Are Advertisers to Do?
Ashwin Navin of Samba TV (pictured left) discusses viewership trends – especially as relates to streaming and live viewing. Q: We’ve already seen this year tentpole events like the Oscars and Super...
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